Pureology Hydrate Soft Nourishing Treatment for Dry, Color-Treated Hair

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HYDRATE SHAMPOO Creamy, sulfate-free shampoo that deeply hydrates normal to thick, dry, color-treated hair.

HYDRATE CONDITIONER Creamy, luxurious conditioner that deeply softens and nourishes normal to thick, dry, color-treated hair.

HYDRATE SUPERFOOD TREATMENT Deeply nourishing treatment mask with essential nutrients that intensely moisturizes and softens hair.

COLOR FANATIC Multitasking leave-in treatment with 21 benefits that primes hair for heat, detangles, protects from damage, and adds shine from root to tip.

Natural Ingredients + Aromatherapy Vegan Almond Oil instantly fills gaps in the hair cuticle, while Shea Butter seals in moisture to achieve ultimate softness. A blend of Cardamom, Cedarwood & Sandalwood create a warm & spicy scent.

Get The Best Results Apply a quarter-sized amount of this concentrated treatment to shampooed hair, focusing on the midlengths & ends. Massage & wait 5 minutes, then rinse. A weekly treat for ultra-dry hair.

WHICH PUREOLOGY RANGE IS RIGHT FOR YOU? HYDRATE | HYDRATE SHEER | STRENGTH CURE | STRENGTH CURE BLONDE | SMOOTH PERFECTION | PURE VOLUME | NANOWORKS GOLD

Customer Reviews 4.7 out of 5 stars (15,171) | 4.6 out of 5 stars (7,507) | 4.6 out of 5 stars (5,874) | 4.6 out of 5 stars (2,291) | 4.5 out of 5 stars (1,748) | 4.3 out of 5 stars (4,776) | 4.5 out of 5 stars (780)

Price $37.00 | $37.00 | $37.00 | $37.00 | $37.00 | $37.00 | $50.00

HAIR TYPE Normal, dry color-treated | Fine, dry color-treated | Damaged, color-treated | Blonde or highlighted | Frizzy, color-treated | Fine, color-treated | Very dry, dull color-treated

HAIR CONCERN Dryness, lack of moisture | Dryness, lack of moisture | Damage, split ends, breakage | Brassy, yellow or orange tones | Frizz, curl manageability | Lack of volume, fullness, body | Dryness, lack of shine

BENEFITS Moisture and softness | Moisture and softness | Strength and softness | Neutralizes brass | Smoothness and frizz control | Body and fullness | Softness and shine

KEY INGREDIENTS Jojoba, Green Tea, Sage | Jojoba, Green Tea, Sage | Keravis, Astaxanthin | Keravis, Astaxanthin | Camellia, Shea Butter | Wheat Protein, Eucalyptus Leaf | Keravis, Golden Marula Oil

FRAGRANCE NOTES Lavender, Bergamot, Mint | Lavender, Bergamot, Mint | Raspberry, Peach, Water Flower | Pear, Rose, Sandalwood | Cocoa, Marshmallow Accord | Pink Grapefruit, Wild Rose | Dewy Pear, Ylang Ylang

Who should use Hydrate Soft Mask? The Hydrate Soft Mask is perfect for those with dry, color-treated, rough hair seeking incredible softness and instant detangling.

What is the difference between Hydrate Soft Mask and Hydrate Superfood Mask? Superfood Mask is for dry hair that needs extra nourishment and moisture. It's packed with vitamins such as avocado and coconut oil. Hydrate Soft Mask gives softness and detangling to dry and brittle hair. It's made with shea butter and almond oil.

What is the main ingredient in Hydrate Soft Mask? The main ingredients in Hydrate Soft Mask are shea butter and almond oil that softens and nourishes the hair.

How do I use Hydrate Soft Mask? Shampoo and rinse your hair with your Pureology haircare of choice. Apply a quarter sized amount of the mask from mid lengths to ends. Massage or comb through your hair for even distribution. Process for 5 minutes and then rinse thoroughly.

Is this good for curly hair? Hydrate Soft Mask has been tested on all hair textures and is an excellent choice for curly hair.

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